Sales and Marketing Training – The Free Netwriting Masters Course On Writing To Sell Online

The sales and marketing training in the free Netwriting Masters Course will help anyone who writes to sell online to attract more visitors and increase their sales. I used the course when I first started my online business and I wanted to know how to build a successful website.

Whether it’s sales copy, adverts and marketing, or the main website and blog content, this free training course, written by online business expert Ken Evoy, gives guidance on how to write to sell. The course also highlights the differences between offline and online marketing techniques. The readers who will get the most from the information and training are those that want to build an online business, or already have a website or blog, and want to know the formula for writing to sell online.

When I first started writing content for my website I made the mistake of using my offline selling experience and making all the pages read like a sales pitch. This was all I knew and I didn’t know any better. When I read the Netwriting Masters Course I soon realised that the way to be successful online is to first attract visitors by offering great content, and to pre-sell to your reader within the content on the page. Pre-selling is explained as:

‘Selling is trying to get the sale. Before you sell, pre-sell. While selling might be your first priority, it does not come first. Your site’s first job is to satisfy your visitors’ needs and then lead them to your Most Wanted Response. It’s only at that point that selling enters the picture.’

As a direct result of the Netwriting Masters Course there was a complete change in the way I wrote my web pages. It wasn’t always easy to take in and use all this online marketing training, and use the new techniques. But with persistence, and practice, I picked up the sales and marketing training presented in the course and wrote good content that attracted visitors.

While learning to write good content I was also learning about keywords, what they are, how they should be woven into your content, and the importance of not overusing them. Ken Evoy, the author of the course, explains keywords from his own experience and uses easy to follow examples of how to get the correct balance between writing to satisfy human visitors and the search engines.

The sales and marketing training then moves on to what online sellers call the Most Wanted Response. This can be a sale, a click of a link, joining your website or newsletter, or any other action that you want to influence your visitors to take. This is the equivalent of closing the sale offline. And by now you start to see an Internet sales process forming: Content – Pre-sell – Call to action.

There is lots more online sales and marketing training in the 48 page free Netwriting Masters Course. So much great content that it is hard to believe that this valuable course is totally free. It’s an eBook that you will save and use time and time again as you develop the skills of selling online.