23/06/2024

Go Sales

Go Sales Marketing

How to Sell Handmade Jewelry to Retail Stores

How to Sell Handmade Jewelry to Retail Stores

Handmade jewellery attracts customers who enjoy wearing products different than the usual selections at major malls. Handmade jewellery features silver and gold coins and bead work, and infrequently costs more as a result of the time it takes to make individual pieces. Whether you’re making jewellery yourself to sell or sell handmade jewellery on the part of an artisans co-op, you could find local and national retailers trying to find handmade jewellery by searching online and knocking on doors.

Take high-quality photographs of the handmade jewellery inventory and design colour brochures. You can create professional-looking marketing materials using desktop publishing software. Advertisements must include detailed product descriptions, materials information, your online business contact information along with your website address. Take the desktop publishing files to some local copy shop to print a few brochures or your local printer if you need to print an increased quantity. You can also utilise brochure templates given by an online catalogue company.

Make a website to market your jewellery. You can set up a one- or several-page website by using a blog platform and will include photographs of your jewellery, product descriptions and your contact info. You can also give a form aimed at your website that allows interested buyers to call you with questions. You can purchase a custom website for about $10 annually, adjusted July 2011, depending on the website provider.

Browse the Internet for online retail shops that sell jewellery that appears like the jewellery you will be making. Contact stores by email, particularly when a store’s website features a special contact current email address for product vendors. Include a link aimed at your web, your contact details and a price list, if requested.

Visit retailers in person. Knocking on doors, a standard selling method can assist you to get the word out about your jewellery. Pack samples of your jewellery and drive them with you whenever you get immediate interest. Ask to go to the person responsible for buying, and the store manager, try to provide those involved with charge with brochures.

Dress to impress on sales calls, consisting of wearing your handmade jewellery, so that store managers and buyers could see your work straight away. In some cases, you might be able to gauge reactions if possible buyers take a quick liking for jewelry.

Make follow-up calls. Call the shop customers which you visit, specifically those who express a desire for your jewellery, but are not prepared to make a decision on your initial visit. To make follow-up calls less nerve-wracking, ask the buyer’s permission to follow-up with them within your initial visit. You should, however, make follow-up calls whether or not you ask for permission, and keep from losing potential future sales.

Sell your jewellery on consignment. Although some outlet owners may very well be reluctant to buy handmade jewellery outright, most will allow you to display then sell your jewellery thus to their customers for the percentage of sales. Terms of consignment arrangements vary and must be negotiated with all the store owner or manager.

Rent exhibit space with an artisan’s trade exhibition and show your easiest original work to shopkeepers. Retail stores specialising in handmade jewellery for instance boutiques, jewellery stores and museum shops, send buyers to such shows for making connections with artisan vendors. Artisan trade events are closed towards the public and purchasers must present professional credentials as retail customers to achieve entry. Buyers Market of American Craft says that buyers thinking about purchasing your handmade jewellery must submit documents stating their desire for your products to display administrators, as opposed to buying the jewellery on the show. The reports provide you while using the information you need to prepare private sales meetings together with the buyers within your workshop or showroom.